The alchemy of Marlboro: transforming 'light' into 'gold' in Mexico.
نویسندگان
چکیده
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منابع مشابه
Into the black: Marlboro brand architecture, packaging and marketing communication of relative harm
Published Online First 21 April 2017 In 2008, Philip Morris International (PMI) launched a new global brand architecture for Marlboro, which involved establishing three Marlboro brand families known as Red (centred on flavour), Gold (based on contemporary style with contrasting diameters and taste profiles) and Fresh (being mentholated and dubbed as ‘refreshing taste sensations’). The new brand...
متن کاملA brief history of Indian alchemy covering pre-Vedic to Vedic and Ayurvedic period (circa 400 B.C.-800 A.D.).
History of Indian alchemy can be traced to pre-Vedic period. The archaeological excavations at Mohenjodaro and Harappa in the Indus valley have brought to light that, the people in ancient India were possessing chemical knowledge as early as in the pre-historic period. In Vedic period single herbs were prescribed. Minerals and animal substances were also prescribed but no compound preparations ...
متن کاملIn Vitro Investigation into Plasmonic Photothermal Effect of Hollow Gold Nanoshell Irradiated with Incoherent Light
Introduction: Hollow gold nanoshells (HAuNS) are one of the most attractive nanostructures for biomedical applications due to their interesting physicochemical properties. This study sought to evaluate the plasmonic photothermal effect of HAuNS irradiated with incoherent light on melanoma cell line. Materials and Methods: After the synthesis of nanostructures, the temperature changes of HAuNS ...
متن کاملApplication of near-infrared light intensity to determine normal and cancerous breast vessel contrast by gold nanoparticles
Objective(s): A novel technique for the early diagnosis of breast cancer involves the use of nanoparticles (NPs). The present study aimed to use gold NPs to assess the variations in light source transfer intensity. Materials and Methods: Blood samples with hemoglobin (Hb) concentrations of ×1, ×2, and ×4 were used to simulate normal and cancerous conditions in the breast. Spherical gold N...
متن کاملThe Sino-indian Origin of Chemeia and Chumeia as Synonyms in Grek, Signifying Alchemy
In China the antecedent of alchemy is represented by the god of longevity emerging from the peach. The first synthetic drug, Kim-Yeh, red colloidal gold, signified gold-cum -herbal juice. Kim-Yeh=Kimiya (Arabic) =chemeia (Greek). Translated this gave Chrusozomion=Gold Ferment, specifying the drug. Rasayana was translated as Chumeia, herbal juice-incorporate and signified the art alchemy. Chemei...
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عنوان ژورنال:
- Tobacco control
دوره 19 4 شماره
صفحات -
تاریخ انتشار 2010